Advertisement is an important tool in marketing a business and business firms are always on the lookout for an incredible marketing tool for businesses. A cheap and best marketing tool is available now for business organizations which was not in the list nor was under the consideration. Twitter has become an incredible marketing tool with its 200 million users and 77 per cent business units in it.
Social media marketing trend in world has brought websites like Twitter and Face book a common term for marketing departments of business organizations. Twitter has emerged as a leading Public Relations and marketing tool for free of cost. Businesses can send updates or in twitter terms “tweets” of up to 140 characters to its followers through this free online micro blogging and social networking site. The interesting fact is that the followers can read these updates on their mobile via SMS.
How Twitter can help your business
Tweets are helpful to business in the following ways:
· Serves as short marketing messages providing instant information.
· Update customers about contests or promotions
· Inform about new brands and related matters.
Twitter allows small business firms as well as corporate businesses to create basic foundation for their product’s promotion. The advantages of Twitter are outlined below which will give an idea about social media relationship marketing.
1. Customers will be engaged by the relationship between the firm in the social networking site and not about advertising or selling.
2. Tweets are easy to create and convey information with short messages.
3. Social media relationship marketing tehchniques creates a strong one-on-one relationship with the company and its consumers.
4. Twitter can reach a wide range of audiences with 200 million users and Twitter users can choose to receive Tweets via SMS text from people they follow. The tweet from a company about an event or promotion will reach the followers instantly.
5. Companies can send Twitgift to unsatisfied customers and use it to improve the customer services. Read how to send a Twitgift.
6. Twitter allows companies to provide customers with brand value and enhances their brand experience.
7. Customers can ask questions and give their opinions and stay updated with the company’s business promotions and products.
8. It is a prestige and great advantage for customers to know about the introduction of a new product line. Twitter helps a lot in this matter and if the customer is happy and realizes your company they will put your company as first choice.
9. Competition to your business can be ascertained from monitoring your competitor’s tweets.
10. Fan base of celebrities can be used to promote your business by setting Celebs as your product ambassador. Celebrities can support companies or brands by using the "hashtag" tool, tweeting or by simply following on your business on Twitter.
The best thing to remember when you are promoting your business on Twitter is to listen, study and serve others. The strategy of only business talk should be avoided when you create a twitter account for your business organization.
Least of the conclusion is that like every other marketing tool your Twitter account will also take some time to grab the users and build your community. Twitter is a cheap and powerful easy tool for market penetration and working for a little time in a day to update your business activity is enough to generate interest in your community.
So create a Twitter account and empower your business with easy updates while on a coffee break.
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